Planning and designing a newsletter is anything but boring. You get to learn so much, right from how to curate the newsletter to what to write - that improves the open rate for the emails. A lot of engineering goes into this. Understanding the right way to structure and disseminate the letter increases website traffic and increases subscribers.

What is a newsletter?

Newsletter, as the name suggests, is an electronic mail sent to all stakeholders, employees, and consumers with updates regarding the changes in the company. The information can be anything from new projects, product sales to invites to events.

Many small-scale businesses use them as a medium to get in touch with consumers directly. The definition has slightly changed over time. Now, companies mostly use it to share their content to improve web traffic and sales.

Here are some tips on how to curate the newsletter,

Know the people

Before going ahead and writing the letters, you need to know your demographic and their interests. For example, a long-lost loyal customer should not get a welcome email for signing in again. Instead, pen the letter in a way where you're happy to welcome them again. 

This way, people will feel valued for connecting with the business. Create a list of contacts as per the business requirements. Searching for email contacts has become easy these days with GetEmail.io's help. This AI-powered website can get an email address and also validate it in seconds!

The personality

A newsletter is more than just a piece of email that the subscribers get. It has a personality of its own. Devise one that resonates best with the business and its vision. The format of the letter includes a heading, subheading, header, and footer. 

However, its true nature is defined by how well the letter is written and how effectively it engages the reader. A newsletter should be crafted carefully using images, videos, font, and size. Ensure the content is not too long as the reader might find it boring.

The next step

So, you've written a perfect newsletter that is engaging as well as eye-catchy. Now what? Someone famous once said, ''write drunk, edit sober.''. How just these 4 words give an insightful meaning to the art of writing! You might have written the best piece ever, but sleep on it and take a look the other day.

Writing is just half the work done - you need to edit and proofread the content to ensure the message is clear. Do not forget to add a call to action like asking the reader to visit the website or follow the Instagram page. The whole point of the newsletter is to drive the customer to engage with the product.

Final thoughts

All of the above points will be fruitful only when you are consistent with the publications. Once you send them regularly, it becomes easy to gauge the response of the audience. The insights will further help improve the product and therefore improve business as well!