Time: ~30 minutes

Commercial success begins with testing your assumptions about the value of your technology with the target customers you hope to serve. Be forewarned: many of your initial assumptions will be wrong! Therefore, it's critical that you test your assumptions with customers early and adapt the design of your solution accordingly--before you spend significant time and money developing a solution customers don't want and won't buy. This is an iterative process of "getting out of the building" early and often to interview and observe customers to ensure you are (1) addressing a problem that matters to them and (2) designing a solution that is better than the current alternatives from THEIR point of view. The Value Proposition Canvas is a valuable tool to guide your work.

Lectures