Time: ~10 minutes

NSF I-Corps has endorsed the Lean LaunchPad methodology as the foundational approach taught by all I-Corps programs around the country. Also called the Lean Startup approach, the methodology is based on the work of three key thought leaders:

Lean Startup Thought Leaders.png

Lean LaunchPad emphasizes experiential learning, a flipped classroom, and immediate feedback as a way to engage with real-world entrepreneurship. You learn by proposing and immediately testing hypotheses. You will get out of the (virtual) classroom and talk to customers, partners, and competitors and encounter the chaos and uncertainty of commercializing innovations and creating new ventures. You will do, rather than plan to do. Unlike many approaches to entrepreneurship education, Lean LaunchPad does not rely on static case studies or fixed models; it challenges you to create your own business models based on information derived from personal engagement rather than secondhand market research.

Lecture